What good marketing actually looks like
Patterns from small businesses whose marketing is working — where they show up, how they price, what proof they put on the page. Every one was picked because a single founder could copy it, and every figure comes from something a public page states. Nothing is estimated.
Based on 160 studied businesses
46%
are on Marketplace or directory
37%
run no social accounts at all
29%
price by one-time purchase
64%
skip Blog or newsletter
Where they show up
channelsMarketplace or directory
46%
Instagram
42%
Facebook
30%
X (Twitter)
27%
SEO and blog
26%
LinkedIn
23%
How they price
160 knownOne-time purchase
29%
Subscription
26%
Services or retainer
24%
Unclear
6%
Transaction or marketplace fee
6%
Freemium
5%
Usage-based
3%
Advertising
1%
How many channels they run
per businessNone
0%
One
6%
Two or three
31%
Four or more
63%
Follower range
62 published< 1k
50%
1k–10k
32%
10k–100k
11%
100k+
6%
Team size
stageSmall team
51%
Solo
42%
Established
4%
Funded
3%
What they skip
channelsBlog or newsletter
64%
TikTok
33%
YouTube
33%
X / Twitter
24%
LinkedIn
18%
Instagram
16%
Trust signals
on-pagePlatform-published number
47%
Named operator
40%
Published pricing
37%
Operating history
32%
Named clients
28%
Self-reported only
26%
Who they sell to
buyerConsumers (B2C)
23%
Two-sided marketplace
6%
Small businesses (SMB)
3%
Prosumers
2%
Educators and students
1%
Developers
1%
Where they stand
product stageEstablished
19%
Growing
13%
Early traction
3%
What they're chasing
goalMake revenue
43%
Win clients
24%
Grow users
16%
Build audience
11%
Just launch
2%
Get acquired
1%
Want this applied to your app?
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